Stereotype Content Map

Groups are stereotyped along two dimensions — warmth (are their intentions good?) and competence (can they act on them?). The two axes define four quadrants, each tied to a distinct emotion and, through the BIAS map, a distinct behavioral tendency. Move the sliders to place a target group.

AdmirationPityEnvyContemptCompetence →Warmth →
Paternalism (pity). A group seen as warm and incompetent tends to elicit pity, sympathy, and the predicted behavioral tendency is active facilitation but passive harm — help, yet exclude.

Contact Effect Explorer

Allport held that contact reduces prejudice best under four conditions. The meta-analytic mean effect of intergroup contact is about r = −.21, and structured contact that meets the conditions does reliably better than incidental exposure. Toggle the conditions and adjust contact quality to see the predicted direction and rough size of the effect.

Conditions met: 2 of 4. Predicted effect on prejudice: r = -0.19 (typical). Adding conditions deepens the effect, but contact lowers prejudice even when not all are met; the conditions are facilitating, not strictly necessary.

The mapping is illustrative of the direction and rough magnitude reported in the meta-analytic literature; it is not a fitted model of any single study.

Implicit Association Scoring

The IAT infers an automatic association from response speed: faster responses when a group shares a key with “good” than with “bad” imply a positive automatic association. Edit the eight latencies in each block (milliseconds) to see how the means, the pooled standard deviation, and the D measure respond. The defaults reproduce the worked example.

Trial
Congruent (ms)
Incongruent (ms)
#1
#2
#3
#4
#5
#6
#7
#8
Congruent mean 642.5 ms; incongruent mean 720.0 ms; difference 77.5 ms. Pooled SD 126.85 ms, so D = 0.61 — a moderate automatic preference for the group paired with “good” in the congruent block.

D is relative, not absolute: it records which pairing is easier for this respondent, not a quantity of animus, and one administration is a noisy estimate.